FINDING

The primary goal of this chapter is to provide the contributions from the preliminary exploratory investigation, the pilot study, and a detailed analysis of the data acquired in the quantitative explanatory stage using questionnaire designs. It explicitly presents essential survey response analysis results, respondents and demographic profiles, data screening and preliminary analysis, measures of validity and reliability, path analysis, and thorough hypotheses testing outcomes. Each model's description of the variance proportions was measured in this study. Figures from SmartPLs, explain the figures and numbers which the factor is loading for loyalty which was L1 was 0.978 and L2 was 0.970. Furthermore, for values which were V1 was 0.976, V2 was 0.973 and V3 was 0.980. Last but not least, the factor loading of satisfaction was L1 which was 0.966, L2 was 0.958, V1 was 0.969, V2 was 0.966 and V3 was 0.974. As a results, conclusively we are confident that the conducted factor analysis is very appropriate for our data.